NEW IMAGE FOR MAYAG – to be unveiled in 2013 at Toronto Boat Show

THE Marine and Yachting Association of Grenada (MAYAG) will unveil a new logo and brand to increase awareness and market the tri-island nation’s yachting heritage at the Toronto International Boat Show in January 2013.

Adjoining the Caribbean’s favourite sailing grounds, Grenada Grenadines Yachting is part of the Windward Island chain and its beautiful islands have sheltered anchorages, high quality marina and boatyard facilities, a full range of yacht services, international air links and all the ingredients needed for a perfect Caribbean sailing experience.

Year after year, people from all over the world delight in the culture, food, wildlife, beaches, rainforest, unique attractions and the island’s uniquely warm welcome. Grenada is quite simply an authentic Caribbean yachting destination.

“Grenada as a yachting destination is perhaps one of the best kept secrets of the Caribbean and it is time for the secret to be revealed with a new brand identity for this great destination,” explained Anita Sutton, President of MAYAG. “Through a major project supported by a grant from CARTFund, administered by the Caribbean Development Bank, we will greatly improve our ability to provide the services yachting visitors require. The project includes measures such as providing formal marine technical training and certification and reinforcing our commitment to security for yachts.

“We are thrilled that we will be launching our new brand at this high-profile show and this has all been made possible with the generous support of CARTFund and the Centre for the Development of Enterprise with major contributions from the marine and yachting industry of Grenada.”

The Toronto Boat Show, the largest in Canada, runs for 10 days from January 12, 2013 and over 77 000 visitors are anticipated. Stand 1541 at the show will be used to showcase why Grenada Grenadines Yachting should be the destination of choice for 2013. (LS)